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MNP IN A NUTSHELL
MNP Suntory introduces new plants and varieties onto the European ornamental horticultural market. Breeding takes place in Japan, where an extensive team of plant professionals works passionately on breeding the perfect plant for gardens and balconies worldwide. MNP Suntory specializes in specific areas, including selection. We have several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. Plants and varieties that are selected are tested extensively at several testing locations. Plants are tested for rain resistance, sturdiness, colour consistency, and so on.
We carry out market research for all the varieties that will be introduced. We investigate who the customer will be and his or her perception of the new product. This is very important for “positioning” the product in the market. We think about “product naming”, plus the total concept and finally we come to the brand design, which is when we start to create a brand with its own logo, labels, pots, leaflets, website, etc., ready to be marketed! MNP Suntory introduces new varieties three times a year: during the IPM in January, the FlowerTrials® in June and the FloraHolland Trade Fair in November. Business partners can then express an interest in a new crop and decide whether they want to run trials at their own site or add the introduction to their catalogue immediately.
Growers pay a license fee for every MNP Suntory plant. MNP Suntory recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.
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INTERNSHIPS & THESIS PROJECTS
We love to learn from the knowledge and latest insights that students can offer. But we also like to give students an opportunity to gain further understanding and practical experience within their discipline or area of interest. You will find our current internships on our website. If you can’t see the internship you want, just send us an open application; your request might generate ideas or opportunities for an internship or study assignment.
Marije van Bochove,
Administrative Services Manager