Bienvenue, Benvenuto, Bienvenido, ようこそ
WELCOME, WELKOM, WILLKOMMEN
We are grateful for your visit to our website. At MNP / Suntory, we deeply value the insights of our business partners. We want you to know that we aim to establish a lasting relationship with you and involve you in all our endeavours. Your expertise is of immense importance to us, and we look forward to working closely with you to select, introduce, and promote new quality plants for MNP/Suntory. Our breeding activities are focused on surpassing the highest standards and much more. We constantly strive to enhance our well-known varieties and introduce new ones with exceptional qualities, such as cold tolerance and early flowering, to the European market.
Jeroen Egtberts,
Managing Director
BREEDING EXCELENCE
Suntory Flowers Ltd., Japan’s renowned and highly skilled breeders, consistently stay ahead by producing new and innovative products every year.
RELIABLE PARTNER
With our small size comes great power — the power to swiftly and creatively respond to market changes. We embrace this unique ability and use it to drive our success.
HOUSE OF BRANDS
We have a proud history of creating remarkable and distinctive brands. Our unwavering commitment to excellence drives us forward as we innovate and develop new markets.
HIGHEST QUALITY
Let us strive for excellence together. MNP / Suntory is an established house of brands collective, dedicated to providing only the highest-quality ornamental crop varieties.
MISSION STATEMENT
MNP / Suntory has earned a reputation for introducing innovative, high-quality, and successful bedding plants into the European ornamental plant sector. Our portfolio is one of the strongest in the industry, with numerous successful brands among the world’s best-known plants. We carefully select and test discoveries every year before introducing them to the market, continually striving to exceed expectations.
We are committed to enhancing and enriching our existing brands with new shapes and colours that meet consumer desires and trends. Our close collaboration with licensees and growers ensures that our products are always available and correctly displayed in all channels, from exporters to retailers and wholesalers. We take pride in our work and are dedicated to providing the best possible experience for our customers.
We believe in the power of multiple platforms, from events to social media, to effectively market our products. By doing so, we ensure that the genetics of MNP / Suntory remain at the forefront of consumers’ minds, inspiring them to discover and enjoy our exceptional products.
Mission
“Contribute to creating a beautiful and healthy environment where people, flora, and fauna flourish.”
Vision
“Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, and each individual within the company, by learning and being challenged daily.”
CORE VALUES
Sustainability
Together with our licensees and partners, we are driven by the belief that we can make a difference. By leveraging our innovation, knowledge, skills, and network, we are committed to solving social and environmental issues. We aim to integrate social corporate responsibility into every aspect of our organisation, paying close attention to the sustainability of our greenhouses and workflow. We hold ourselves to the highest sustainable criteria standards when selling and purchasing products and services because we believe every action we take can create a better world.
Working together
Let’s work together to enhance the plant sector and increase our market share. By collaborating within the industry and joining divergent projects, we can achieve great things.
Quality & innovation
Our commitment to innovation and high quality drives us to maintain healthy, disease-free plants that undergo rigorous and constant testing. We hold ourselves to a higher standard than regulations and standards because we believe excellence demands nothing less.
Education
At our organisation, we are committed to investing in knowledge. By supporting social organisations that educate and inform individuals about the environment and plant industry, we aim to empower people to create a stable and sustainable future. With our collective efforts, we can positively impact the world and pave the way for a brighter tomorrow.
4 - CORE ACTIVITIES
1. TESTING & SELECTION
MNP / Suntory is a company that is passionate about introducing new plants and varieties to the European horticultural market. With a team of dedicated plant professionals working tirelessly in Japan, they strive to create the perfect plant for gardens and balconies worldwide. MNP / Suntory specializes in specific R&D areas, including selection, and employs professionals with in-depth knowledge of the European horticultural market. Together, they select plants and varieties that are perfectly suited for this market.
The selected plants and varieties undergo extensive assessment at various testing locations, where they are trialled for earliness, floriferousness, weather resistance, sturdiness, colour consistency, and other factors. At MNP / Suntory, we value and care about the opinions of our business partners regarding new plant introductions. Therefore, our business partners are involved in the selection and testing process.
2. BUILDING BRANDS
After the final selection, we decide which varieties will be introduced and which will either be retested or disregarded. This is where we start building brands!
The marketing department of MNP / Suntory is the creative heart of our organisation. We carry out market research for all varieties that will be introduced. We investigate who the customer will be and his or her perception of the new product. This is essential for positioning the product in the market. We think about product naming plus the total concept, and finally, we come to the brand design, which is when we start to create a brand with its logo, labels, pots, leaflets, website, etc., ready to be marketed!
3. INTRODUCTION, SALES & LICENSING
At MNP / Suntory, we take pride in introducing our customers to our latest novelties. Our innovative introduction strategy spreads out the release of novelties throughout the year, with new varieties being introduced three times a year. This means that you can always visit MNP / Suntory and find something new to discover. Whether you’re attending an exhibition or exploring from home, we are dedicated to ensuring our business partners have the opportunity to express their interest in our exciting new products and decide whether to run trials or add them to their catalogue.
Growers invest in the future of their crops by paying a licensing fee for every MNP / Suntory variety. MNP / Suntory, in turn, invests in the success of its partners by creating innovative marketing concepts, arranging free publicity and PR, and ensuring the highest quality plants. Together, we are building a brighter future for the world of agriculture.
4. MONITORING & SUPPORT
As our esteemed business partner, we are committed to providing you with unwavering support. We believe in maintaining open communication with you and regularly visiting your site to offer guidance on cultivating specific MNP/Suntory crops. Your invaluable experiences in the field are of utmost importance to us, and we take your feedback into account during the selection cycle.
If you require any further assistance with cultivation, selection, marketing, sales, export, licence administration, or control, please don’t hesitate to contact one of our experts. We are always here to assist you in any way we can, and we look forward to continuing our partnership with you.
Information
CULTIVATION & TECHNICAL SUPPORT
At MNP / Suntory, we believe that the opinions of our business partners are invaluable when it comes to introducing new plants. That’s why we involve them in the selection and testing process. If you need specific advice, our growing expert, Klaas Droog, is always available to provide you with the best tips and advice on propagating and growing Suntory® genetics.
We are committed to supporting our business partners who propagate and grow our plants. We work closely with our licence holders and are dedicated to providing excellent customer service. Our catalogues contain cultivation sheets for your favourite products, so you can easily find the information you need to grow them successfully. At MNP / Suntory, we are passionate about helping our partners achieve their goals and create beautiful, thriving gardens.
Klaas Droog,
Sales & License Manager
Marketing communication
WE'RE HERE TO ADD VALUE
MNP / Suntory is thrilled to collaborate with innovative and professional European partners. We are committed to working with growers and propagators in every corner of Europe, and we welcome new partnerships with open arms. At MNP / Suntory, we strive to make everything easy for our business partners, providing all the necessary forms and marketing materials to help them succeed. We aim to create unique and dynamic marketing concepts that inspire and delight in the ornamental horticultural market. We invite you to visit the MNP / Suntory website to see how we can help you grow and flourish.
Francesca Lanzillotta,
Marketing Communications Manager
Online information
BRAND WEBSITES
Our brand websites are a source of inspiration, designed to empower and motivate consumers to bring the beauty of our products into their homes. With stunning imagery and expert tips, we aim to ignite a passion for our plants and their endless possibilities.
